The MVP's main goal is to test a business idea and initiate cycles of hypothesis testing. This approach allows you to assess the viability of your idea, refine it according to actual market needs, and identify demand.
It starts with a basic version of your product that meets customer needs. If people use it and find it helpful, you’ve got proof that your MVP is market-worthy and could grow into a viable business.

User feedback is important in understanding the real needs of your target audience. It tells you what your audience really needs and helps you create a product they actually want. Without this, founders risk wasting time and money on something no one wants, often adding new features to solve a multitude of non-existent problems.
Eventually, fixing such a product later can cost more than building a new one from scratch.

The MVP approach lets you:

• Test your idea quickly without spending too much time and money;
• Try it out with beta testers and gather their feedback;
• Attract early-stage investments with a tangible product (investors like seeing a product in action, not just ideas);
• Demonstrate the value of your idea to management;
• Implement transformation processes in large corporations step by step, with minimal risk.
• MVP isn’t just for startups. Big corporations can use it too, especially when bringing in new ideas. When introducing innovations, try optimizing a small part of the production process first. This allows you to collect user feedback at each stage, identify weak points, and improve them.
• To ensure the MVP is viable, it's crucial to clearly define what specific problems the product solves and its advantages over existing solutions before beginning design and development.

There's a specific methodology to determine the minimal functionality of a product and create a technical task for developers:

• Clearly define the problem your product solves. Avoid trying to address multiple issues simultaneously. Focus on one, or maximum, two problems.
• Describe your target audience in detail. The more information, the better. Ideally, identify specific individuals who could become your first beta testers.
• Confirm the existence of the problem. Interact with potential users. Sometimes, the problem you intend to solve may only exist in your perception. Consider using the Customer Development methodology for validation.
• Ensure that your product genuinely solves the described problem.
• Look for analogs. There's a high chance they already exist. Check out project collections on international websites (e.g., betalist.com, producthunt.com).
• Formulate hypotheses. Make them measurable.
• Determine the minimum set of features. At this stage, it's crucial to include only the functionality needed to validate the formulated hypotheses.
• Define success criteria. This helps you work towards tangible goals and understand when you've achieved them, signaling whether the product can be scaled or additional features can be added.

Creating an MVP significantly reduces the founder's risks. By using a minimal product and gathering feedback from real users, you can fine-tune your model and adjust your development plan accordingly.


This is not just theory. This is how we do things at MVP Lab. We keep risks low and follow a simple, effective process:

• Conduct product research, study competitors, and similar solutions. Try to validate the idea before development.
• Describe typical usage scenarios and create a prototype.
• Move to the technical development stage and implement the project.
• Implement analytics tools, attract test traffic, analyze user behavior, and test formulated hypotheses.

This approach prevents wasting time and money on ideas that might not work, helping good ideas succeed faster.