AVERAGE CHECK (AvP)
AvP (Average Price) – The average check.
If the product has a single price, just use that value. If a user buys a mix of products, this metric becomes composite.
AvP = iCount × iPrice
iCount — Number of items in the cart.
iPrice — Average price per item.
By breaking down the metric into two entities, we can more precisely influence the average check by managing each separately.
COGS (Cost of Goods Sold) — The costs of selling.
These are the costs without which the sale itself would be impossible. For example, to sell a product, you first need to buy it from a supplier, deliver it to the customer, and process the payment.
In some cases, there is a separate metric for 1sCOGS – first sale costs. For example, to start receiving internet service payments, a provider first needs to connect the service to the apartment.